Local SEO • Rank & Rent
East London, UK
Verified Organic Asset
PestControlWalthamstow.com: Zero to Page 1 Emergency Pest Inquiries
In competitive local London niches like emergency pest control, PPC costs exceed £18 per click. This project was built as an organic lead generation engine targeting Walthamstow (E17) and surrounding East London boroughs.
1. Architecture
Structured hyper-local service pages with Schema.org LocalBusiness markup and postcode silo targeting.
2. Lead Automation
Built an automated n8n webhook workflow routing web inquiries & phone callbacks instantly to local contractors via WhatsApp.
3. The Result
Achieved Page 1 rankings for top commercial keywords in E17, delivering steady, qualified inbound customer calls.
Tech Used:
WordPress • Schema.org JSON-LD • n8n • Webhooks • LiteSpeed Caching
Business Automation • n8n
UK SMB Trade Business
Operations Streamlining
Lead Routing Engine: Cutting Inquiry Response Time from 4 Hours to 30 Seconds
A growing regional trade company was losing high-value estimates because inbound form submissions were sitting in an email inbox for hours before anyone followed up.
The Bottleneck
Manual copy-pasting from emails into Excel; missed weekend leads; zero automated customer confirmation.
The n8n System
Webhook listener → immediate WhatsApp push to technicians on duty → live Google Sheet sync → instant SMS confirmation to client.
The Impact
Lead response time dropped to under 30 seconds, yielding a 42% increase in signed job contracts.
Tech Used:
Self-Hosted n8n • WhatsApp Business API • Twilio SMS • Google Sheets API
Web Development • Core Web Vitals
Professional Services Firm
Speed & SEO Rebuild
Fixing Technical Debt: From 5.2s Load Time to a 98 Mobile PageSpeed Score
A high-end advisory site was burdened with 42 active plugins, uncompressed images, and render-blocking scripts, resulting in terrible mobile UX and tanking Google rankings.
Before
5.2s Largest Contentful Paint (LCP), 34/100 mobile score, 65% bounce rate on mobile ad clicks.
The Clean Rebuild
Stripped 30 unnecessary plugins, implemented native CSS containers, WebP picture tags, and LiteSpeed server tuning.
After
0.8s LCP, 98/100 Google PageSpeed, and a 185% increase in organic impressions over 90 days.
Tech Used:
WordPress • Hello Elementor • LiteSpeed Edge • WebP Engine • Redis